We live in a time when artificial intelligence (AI) is no longer a futuristic promise but an everyday tool that is transforming society at a relentless speed. Nowadays we are fully aware of its importance and we use it to work, train, organise our daily lives and in many other areas too. It would be naïve to think that this revolution can remain outside the organisations that are the backbone of our profession: official nursing associations.
From my point of view, AI – and in particular generative AI – is a strategic ally of great value for these institutions, capable of improving the quality of their service portfolios, the relevance of their content, their constant updating and their efficiency. In short, it contributes to optimising each of the services provided for association members.
The following lines seek to dimension the impact of Regenerative Artificial Intelligence on the service portfolio of Official Nursing Associations, acknowledging that AI raises understandable fears and doubts, but also that it opens up unique opportunities to further improve the quality of care provided.
AI is not a technological fad, but a new knowledge infrastructure. In the same way that nobody questioned the need for an association website or presence on the social media, the question now is not whether we should use AI, but how to do so in an ethical, secure and truly useful way for association members.
The benefits are obvious when looking at the different services: all associations provide training, counselling, information, working groups and member services, among others. In each of these areas, AI can be a powerful driver.
In training, generative AI can design personalised pathways based on skills, interests and career paths, recommend courses and activities, and create more dynamic teaching materials, from interactive presentations to clinical simulations and explanatory videos. It also helps faculty come up with clinical cases, tests and summaries of peer-reviewed articles, freeing up time for what really adds value: supporting learning, providing feedback, encouraging critical thinking and discussing clinical practice. AI enhances and amplifies the role of the trainer, improving the quality and scope of the training that official associations provide.
In consultancies – legal, labour, tax – AI classifies, organises and synthesises large volumes of information, streamlining the management of queries and locating regulations, resolutions and technical guides. It can generate draft answers that are then validated by the expert team, ensuring technical and legal rigour. It does not replace professional judgement, but rather optimises the process, reducing waiting times and improving the quality of guidance, allowing teams to focus on complex cases and expert decision-making.
In information and communication, AI organises and makes accessible all the knowledge generated by associations: news, circulars, technical documents, institutional campaigns, scientific resources, regulations and training content. A conversational assistant can centralise this information, provide clear answers, links, reminders and personalised suggestions, 24 hours a day, while maintaining the style, rigour and values of the institution. This strengthens the connection with members and contributes to a more fluid communication that is more focused on their needs.
AI also benefits working groups, boosting the efficiency and quality of collaborative work. It enables the coordination of projects, synthesising documents, generating reports, minutes, guidelines and summaries of data, analysing information, identifying patterns and providing evidence-based recommendations. It facilitates continuous updating on scientific and regulatory developments and fosters creativity by proposing innovative ideas and scenarios. AI does not replace professional expertise, but frees time from routine tasks and reinforces team coordination and efficiency.
When dealing directly with members, AI acts as a ‘first point of contact’ – always available, guiding them through registration, deregistration and transfer procedures, downloading certificates, accessing civil liability insurance, job offers and managing fees or forms. When the query is more complex, AI refers users to the appropriate person, guaranteeing specialised human attention. The technology therefore filters, organises and clarifies requests, preparing and enriching interpersonal interaction, and improving the quality, warmth and efficiency of the service.
Incorporating AI into the portfolio of association services is no longer a decorative option, but a strategic necessity. Implemented with human oversight, ethics and data protection, it allows nursing associations to remain a network of support, advocacy and professional advancement at the service of their members and the public.
AI does not change that mission, but rather provides new tools to meet it more effectively.
Dr. José Antonio Ávila
General Secretary CECOVA
Valencia, Spain
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